What we do Dufferin Research specializes in online survey programming and
the hosting of both standalone custom research projects and continuous
tracking studies. Established in 2000 to provide these specialized
services to smaller Market Research firms and consultants, Dufferin
Research now deals with several large national and international
research organizations, corporate direct research buyers and users,
in addition to many smaller firms.
Internet data collection Many recent studies have shown that Internet data collection is the fastest
growing data collection method in the industry. The methodological
debates about the merit of internet collection for quantitative
studies are, for the most part, settled among users of survey
data. It is a sound data collection method, capable of extreme
complexity in design & logic, and is executed quicker and for
less cost than other methods like CATI, face-to-face or mail studies.
More details about internet data collection in general are available here.
Why use Dufferin? Dufferin Research provides cost-effective, reliable services
that include superior technical skills, excellent project management
usually by the programmers directly responsible for your project,
and we have invested heavily in the infrastructure needed to succeed
in this business. For further technical details see our capabilities
page.
The survey process Most surveys are launched transparently either from a website as an intercept or by unique URL sent via email.
Surveys invitations by email can use either client-supplied addresses or purchased panel sample from reputable providers.
As a mass purchaser of panel sample, we manage the RFQ process between sample suppliers and pass on the discounted costs to our clients.
Deliverables
Clients are provided with an secure password login interface
for each project that uses a 128-bit encryption to protect confidential
information. Interim frequencies and call disposition reports
for most studies are automatically updated hourly 24x7 during
the data collection period. At the end of the field period, we
supply the raw data in TSV, Excel or SPSS formats and if desired
provide full cross-tabulated results based on your tabulation
specifications. Tabulated output is supplied electronically in
your choice of text, MS Word, HTML or PDF formats
(example #1 PDF).
(example #2 sortable HTML tabulations).
(example #3 Excel charting from HTML).
More Info for OMNI & Facebook API
Dufferin Research accepts
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