Collaborative Intelligence - Making Sense of Social Media & Online Communities

Dufferin Research offers full service consulting specializing in Collaborative Intelligence. While the explosive growth of social media and online communities has caught everyone’s attention, and everyone is climbing on the bandwagon, few of the so called “social media” experts truly understand the mechanics behind social networks. Rick Frank, the company president, has been studying, experimenting in, tracking usage over time and heavily participating in this online space.

At play are a combination of human psychological needs married to sophisticated algorithm’s targeting user profiles for the purpose of marketing & ad placement. Math & computer science intersect with human social behaviour to interesting effect. However it is not easy for the novice to make sense of this.

Whether you are in the marketing department of a company considering marketing in this environment, or a human resources professional trying to decide what usage policy needs to be enforced within your workforce, or even CAN be enforced in the wired workplace, you need the experience of someone who has been tracking the explosive use of sites such as Facebook for over two years and is fully immersed in the medium.

Rick is available @ 613-730-4664 x 221