Example Sortable Tables - Cross Tabulations Report
Report generated on: Thu Nov 6 12:48:19 EST 2008

  1. QG. Which of the following activities do you do in a typical month?
  2. QJ. Do you suffer from any of the following?
  3. Ranking Index for most effective brand name that would encourage the purchase of this product:
  4. Q2a. Ranking the provinces in Canada: 1st choice
  5. Q3a. Rate how you feel about the different products: Brand Z

QG. Which of the following activities do you do in a typical month?
Base: All respondents
GENDERAGEHOUSEHOLD
INCOME		MONTHLY
SHOPPING
FREQUENCY		CHILDREN
UNDER 19
AT HOME 		FREQUENCY
OF
USE
TotalMale Female< 39 40-55 <
$49.9K 		$50K-
99.9K 		$100K+ A few10 to 12More YesNo Occa-
sional		Heavy
Total660
330
330
345
315
216
339
105
162
129
369
295
365
300
360
Go for a walk 562
85%
281
85%
281
85%
304
88%
258
82%
190
88%
281
83%
91
87%
143
88%
104
81%
315
85%
247
84%
315
86%
249
83%
313
87%
Gardening 261
40%
123
37%
138
42%
115
33%
146
46%
74
34%
137
40%
50
48%
57
35%
47
36%
157
43%
123
42%
138
38%
101
34%
160
44%
Running 139
21%
85
26%
54
16%
99
29%
40
13%
44
20%
68
20%
27
26%
44
27%
22
17%
73
20%
55
19%
84
23%
68
23%
71
20%
Biking 131
20%
92
28%
39
12%
74
21%
57
18%
37
17%
66
19%
28
27%
36
22%
26
20%
69
19%
52
18%
79
22%
49
16%
82
23%
Cleaning/Housework 599
91%
277
84%
322
98%
310
90%
289
92%
194
90%
310
91%
95
90%
144
89%
119
92%
336
91%
268
91%
331
91%
273
91%
326
91%
DIY projects around the house382
58%
200
61%
182
55%
186
54%
196
62%
114
53%
193
57%
75
71%
78
48%
69
53%
235
64%
197
67%
185
51%
158
53%
224
62%
Play sports 180
27%
127
38%
53
16%
111
32%
69
22%
57
26%
87
26%
36
34%
42
26%
38
29%
100
27%
81
27%
99
27%
81
27%
99
28%
Exercise 434
66%
217
66%
217
66%
238
69%
196
62%
135
62%
219
65%
80
76%
119
73%
85
66%
230
62%
184
62%
250
68%
201
67%
233
65%

QJ. Do you suffer from any of the following?
Base: All respondents
GENDERAGEHOUSEHOLD
INCOME		MONTHLY
SHOPPING
FREQUENCY		CHILDREN
UNDER 19
AT HOME 		FREQUENCY
OF
USE
TotalMale Female< 39 40-55 <
$49.9K 		$50K-
99.9K 		$100K+ A few10 to 12More YesNo Occa-
sional		Heavy
Total660
330
330
345
315
216
339
105
162
129
369
295
365
300
360
Knee and joint pain 299
45%
158
48%
141
43%
139
40%
160
51%
98
45%
151
45%
50
48%
73
45%
59
46%
167
45%
130
44%
169
46%
103
34%
196
54%
Back pain 403
61%
207
63%
196
59%
218
63%
185
59%
146
68%
199
59%
58
55%
91
56%
78
60%
234
63%
181
61%
222
61%
144
48%
259
72%
Neck and shoulder pain362
55%
170
52%
192
58%
183
53%
179
57%
104
48%
195
58%
63
60%
87
54%
79
61%
196
53%
162
55%
200
55%
129
43%
233
65%
Muscle pain 263
40%
145
44%
118
36%
135
39%
128
41%
90
42%
137
40%
36
34%
69
43%
40
31%
154
42%
101
34%
162
44%
97
32%
166
46%
Menstrual pain 168
25%
5
2%
163
49%
114
33%
54
17%
71
33%
75
22%
22
21%
37
23%
36
28%
95
26%
79
27%
89
24%
92
31%
76
21%
Sports injuries 91
14%
70
21%
21
6%
52
15%
39
12%
27
12%
44
13%
20
19%
22
14%
16
12%
53
14%
36
12%
55
15%
45
15%
46
13%
Hip pain 102
15%
39
12%
63
19%
44
13%
58
18%
31
14%
53
16%
18
17%
25
15%
19
15%
58
16%
40
14%
62
17%
19
6%
83
23%
Arthritis 107
16%
52
16%
55
17%
37
11%
70
22%
39
18%
52
15%
16
15%
23
14%
18
14%
66
18%
45
15%
62
17%
14
5%
93
26%
Headaches/Migraines 369
56%
154
47%
215
65%
208
60%
161
51%
131
61%
186
55%
52
50%
91
56%
74
57%
204
55%
179
61%
190
52%
176
59%
193
54%

Ranking Index for most effective brand name that would encourage the purchase of this product:
Base: All respondents
GENDERAGEHOUSEHOLD
INCOME		MONTHLY
SHOPPING
FREQUENCY		CHILDREN
UNDER 19
AT HOME 		FREQUENCY
OF
USE
TotalMale Female< 39 40-55 <
$49.9K 		$50K-
99.9K 		$100K+ A few10 to 12More YesNo Occa-
sional		Heavy
Total660
330
330
345
315
216
339
105
162
129
369
295
365
300
360
Brand 1 2.812.483.142.742.892.922.702.952.822.812.812.752.862.612.98
Brand 2 2.092.052.132.092.102.062.002.462.202.112.041.982.182.152.05
Brand 3 2.062.131.992.131.981.982.171.871.842.062.152.112.022.052.06
Brand 4 1.641.591.691.611.681.861.481.701.641.391.731.631.651.561.71
Brand 5 1.161.221.111.310.991.151.240.901.281.051.151.191.131.321.02
Brand 6 0.981.060.901.030.931.120.920.910.880.901.061.040.940.980.99
Brand 7 0.920.771.080.900.950.831.000.880.961.080.850.860.980.831.00
Brand 8 0.750.760.750.590.930.680.760.900.650.920.730.780.730.760.74
Brand 9 0.630.840.420.730.510.660.620.580.750.640.570.620.630.710.56
Brand 10 0.480.510.450.580.380.410.570.360.570.540.430.490.470.620.37
Brand 11 0.460.450.480.390.550.360.550.410.450.530.440.460.460.480.45
Brand 12 0.410.450.370.350.480.310.450.500.410.430.400.460.370.420.40
Brand 13 0.360.390.340.290.440.410.330.350.380.300.370.360.360.260.44
Brand 14 0.230.310.150.270.190.260.210.230.150.230.270.240.220.240.23

Q2a. Ranking the provinces in Canada: 1st choice
Base: All respondents
GENDERAGEHOUSEHOLD
INCOME		MONTHLY
SHOPPING
FREQUENCY		CHILDREN
UNDER 19
AT HOME 		FREQUENCY
OF
USE
TotalMale Female< 39 40-55 <
$49.9K 		$50K-
99.9K 		$100K+ A few10 to 12More YesNo Occa-
sional		Heavy
Total660
330
330
345
315
216
339
105
162
129
369
295
365
300
360
Newfoundland and Labrador10
2%
6
2%
4
1%
5
1%
5
2%
-8
2%
2
2%
-2
2%
8
2%
4
1%
6
2%
4
1%
6
2%
Prince Edward Island16
2%
5
2%
11
3%
3
1%
13
4%
5
2%
7
2%
4
4%
-5
4%
11
3%
10
3%
6
2%
6
2%
10
3%
Nova Scotia113
17%
61
18%
52
16%
54
16%
59
19%
33
15%
57
17%
23
22%
35
22%
19
15%
59
16%
41
14%
72
20%
55
18%
58
16%
New Brunswick239
36%
107
32%
132
40%
116
34%
123
39%
82
38%
121
36%
36
34%
63
39%
48
37%
128
35%
102
35%
137
38%
106
35%
133
37%
Quebec5
1%
2
1%
3
1%
5
1%
-1
0%
4
1%
-2
1%
2
2%
1
0%
2
1%
3
1%
4
1%
1
0%
Ontario10
2%
5
2%
5
2%
4
1%
6
2%
4
2%
5
1%
1
1%
1
1%
3
2%
6
2%
5
2%
5
1%
5
2%
5
1%
Manitoba15
2%
7
2%
8
2%
11
3%
4
1%
5
2%
7
2%
3
3%
4
2%
2
2%
9
2%
3
1%
12
3%
5
2%
10
3%
Saskatchewan94
14%
43
13%
51
15%
58
17%
36
11%
29
13%
55
16%
10
10%
17
10%
20
16%
57
15%
51
17%
43
12%
45
15%
49
14%
Alberta61
9%
31
9%
30
9%
33
10%
28
9%
26
12%
26
8%
9
9%
13
8%
10
8%
38
10%
29
10%
32
9%
25
8%
36
10%
British Columbia23
3%
15
5%
8
2%
15
4%
8
3%
10
5%
11
3%
2
2%
6
4%
5
4%
12
3%
12
4%
11
3%
11
4%
12
3%
Nunavut30
5%
20
6%
10
3%
20
6%
10
3%
8
4%
15
4%
7
7%
11
7%
3
2%
16
4%
13
4%
17
5%
19
6%
11
3%
Northwest Territories19
3%
9
3%
10
3%
5
1%
14
4%
6
3%
9
3%
4
4%
3
2%
5
4%
11
3%
12
4%
7
2%
4
1%
15
4%
Yukon Territory3
0%
2
1%
1
0%
2
1%
1
0%
2
1%
-1
1%
--3
1%
2
1%
1
0%
-3
1%
Toronto22
3%
17
5%
5
2%
14
4%
8
3%
5
2%
14
4%
3
3%
7
4%
5
4%
10
3%
9
3%
13
4%
11
4%
11
3%

Q3a. Rate how you feel about the different products: Brand Z
Base: Respondents who chose this brand as one of their top 3
(Example note: sorting is suppressed for ordered scales)
nosort
GENDERAGEHOUSEHOLD
INCOME		MONTHLY
SHOPPING
FREQUENCY		CHILDREN
UNDER 19
AT HOME 		FREQUENCY
OF
USE
TotalMale Female< 39 40-55 <
$49.9K 		$50K-
99.9K 		$100K+ A few10 to 12More YesNo Occa-
sional		Heavy
Total178
91
87
77
101
52
91
35
38
39
101
82
96
80
98
7 More likely to purchase24
13%
11
12%
13
15%
13
17%
11
11%
5
10%
13
14%
6
17%
6
16%
8
21%
10
10%
11
13%
13
14%
10
12%
14
14%
6 44
25%
24
26%
20
23%
13
17%
31
31%
11
21%
23
25%
10
29%
10
26%
7
18%
27
27%
22
27%
22
23%
16
20%
28
29%
5 34
19%
21
23%
13
15%
15
19%
19
19%
7
13%
20
22%
7
20%
9
24%
7
18%
18
18%
15
18%
19
20%
18
22%
16
16%
4 37
21%
16
18%
21
24%
15
19%
22
22%
15
29%
17
19%
5
14%
7
18%
7
18%
23
23%
12
15%
25
26%
18
22%
19
19%
3 21
12%
13
14%
8
9%
13
17%
8
8%
8
15%
9
10%
4
11%
4
11%
6
15%
11
11%
14
17%
7
7%
12
15%
9
9%
2 11
6%
4
4%
7
8%
3
4%
8
8%
4
8%
6
7%
1
3%
2
5%
3
8%
6
6%
6
7%
5
5%
4
5%
7
7%
1 Less likely to purchase7
4%
2
2%
5
6%
5
6%
2
2%
2
4%
3
3%
2
6%
-1
3%
6
6%
2
2%
5
5%
2
2%
5
5%

Summary
Top 2 68
38%
35
38%
33
38%
26
34%
42
42%
16
31%
36
40%
16
46%
16
42%
15
38%
37
37%
33
40%
35
36%
26
32%
42
43%
Bottom 218
10%
6
7%
12
14%
8
10%
10
10%
6
12%
9
10%
3
9%
2
5%
4
10%
12
12%
8
10%
10
10%
6
8%
12
12%

Statistics
MEAN 4.734.824.634.604.834.424.824.945.034.774.604.734.734.684.78
Std. Dev.1.611.501.731.731.521.591.591.681.421.711.641.631.611.521.69
Std. Err.0.120.160.190.200.150.220.170.280.230.270.160.180.160.170.17