Blog

Response to Steve Gittelman’s: “Will we be a profession or a commodity?”

Monday, 15 March 2010 00:00

Steve posted a question that many of us have on our minds in the Market Resrach profession (read here) http://www.samplemetrics.com/index.php/2010/03/will-we-be-a-profession-or-a-commodity/

My response:

Steve, I totally agree that “quality” is an issue that needs addressing, however it’s not a simple thing to decide what is quality as it applies to online research.

“Quality” is inherently a subjective “qualitative” assessment on what is largely (though not exclusively) a quantitative discipline.

What do we mean by quality?

Response to : The Virtues of Consistent Bias: Online Research Must Move On

Thursday, 29 October 2009 00:00

MRA's Alert! Magazine September 2009: The Virtues of Consistent Bias: Online Research Must Move On, by Steve Gittelman and Elaine Trimarchi

The original article can be found here. I highly recommend it.

http://surv.mktginc.com/mktgV2/pdf/september.pdf

I like this article because it deals with reality in the Market Research industry today, and it does so concisely. The old paradigms need to be replaced. Sampling theory based on a world that no longer exists is pointless and I think harmful to the industry as a whole.

WTF, are they serious? : Facebook, Gross National Happiness and the power of buzz tracking

Tuesday, 13 October 2009 00:00

http://www.freshnetworks.com/blog/2009/10/facebook-gross-national-happiness-and-the-power-of-buzz-tracking/

Words fail me.

This is not what the authors call an "example of buzz tracking and analysis", this is complete nonsense.

Social networking has changed a lot in the past two years.

Wednesday, 23 September 2009 00:00

The Voyageur OMNI has just had it's two year anniversary. Among every wave of 1200 completed surveys of this omnibus study, we have been tracking social networking activity in Canada.

In September of 2007, if you recall, Facebook was just taking off world wide. Access to the general public happened in Sept 2006 and the opening of the Facebook API to allow third party applications happened in late May 2007.