Dufferin Research Report: Water use behaviour in Canadian Households.
To assess water use behaviours in Canadian households, two waves of an online survey was conducted six months apart using a nationally representative sample.
Respondents estimated end uses of water in categories ranging from laundry to toilet flushing, and from cooking to car washing.
Regions differ in water use – British Columbia households use more water than the rest of the nation.
Income levels are related to water use – households with an annual income at $50,000 and above use more water than lower income households.
Implications for developing water conservation communications are discussed.
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