It's a good time to be an American teenager — but not so much an American adult.
Could changes in society by behind shifts in happiness seen in latest research?
Americans over 30 are less happy than they used to be, new research finds.But teens and young adults in the US are happier than previous generations.It used to be that older people had a happiness advantage, but that could be disappearing.That’s the result of surveys of 1.3 million Americans aged 13 to 96 carried out between 1972 and 2014.
Dufferin Research had been specializing in online survey programming and the hosting of both stand alone custom research projects and continuous tracking studies for more than a decade. The firm was established was in 2000 to provide these specialized services to smaller Market Research firms and consultants. Dufferin Research now deals with a wide range of clientele from international research organizations, to direct research buyers and users from global, national and local businesses and organizations (including NFP), in addition to our original target market.
When we started online research it the industry was in it's infancy. If you were online, dial-up access was the norm and rich media referred to the television networks. Fast forward a decade and internet based research is now the dominant data collection methodology globally. Rich media, in the form of video, audio and high resolution graphics are the norm, broadband access is the norm. The new frontiers are in mobile computing and semantic technologies.
The data collection services at Dufferin Research follow best practice principles just not available if you wish to D-I-Y program in an ad hoc fashion. The data is collected and stored within Canada. We can certify where the data physically is stored, where the backup copies are, who has had access, moreover we can destroy any and all copies on request. Data stored in a cloud computing environment with head offices in foreign countries can offer no such guarantees.
Dufferin Research provides cost-effective, reliable services that include superior technical skills, excellent project management and have the sort of robust & secure infrastructure needed to succeed in this business. For further technical details see our capabilities page. But while we love the beauty of automation, and are masters of many programming languages, we still view ourselves first & foremost as a service company.
We are 100% client focused. Your needs are what drive us. It's what we do. This philosophy has a price. Service does not scale like technology, so we have come to terms with, and embrace the fact that we will remain a fairly small company, simply because what we do cannot be replicated on a large scale cost effectively. Hands on, means hands on.
Over the past few years, Dufferin Research has been moving towards providing an additional range of services. In addition to the traditional quantitative online data collection, we provide a full range of services typical found in a full service market research firm. If the area of expertise exists in-house, we will provide end to end research from the consultative process up front to define your needs and the project scope, project & questionnaire design, to the analysis and delivery of the results.
Should we feel your project requires it, we will collaborate with our network of partners to provide the solution that best suits your needs and your budget. We are experts in quantitative methods but work with qualitative researchers when the numbers alone may not tell the whole story.
Your needs are very likely unique, so an out of the box solution is unlikely to be the best one for you. We will turn the data into intelligence and will engage in whatever research methodology is required to do this. Unless you can take the results of a research project and make an informed business decision based on the results, the exercise has been futile.
Being typically Canadian, we can compromise to reach a solution that meets your needs.
There is a middle ground between D-I-Y projects and full service, that is more than data collection only. Starting with our Research Rabbit product (for employee satifaction and engagement surveys) we developed a series of products where the client makes some of the design decisions alone within the software framework, then we evaluate, and execute the data collection and report the findings using a templated reporting structure that minimizes our labour thus lowers the cost for the user.
You do a bit more, you get a lot more, and you pay less.
Traditional secondary research is compiling data from known archival sources, it's akin to the work done for essay when you went to school.
Version 1.0 was hard copy or electronic records usually in libraries.
Version 2.0 is secondary research online (can I Google that for you?)
Version 3.0 is the semantic web.
Now we have the growing use of semantic software to scrap or data mine the web & glean insights through "smart" interpretation. Semantic software is used to conduct secondary research on steroids. The quantity of data online is so vast that no one can process it. But is is no magic bullet, like archival research of the past, this is merely collecting, classifying, and interpreting that which already exists.
Surveys, however executed, are primary research, the creation of NEW data that for the moment at least is yours alone (see data collection, full & assisted service).
Dufferin Research can assist in helping you choose when primary quantitative research is best, when you need secondary research and if you do, which type.
We can also advise you when qualitative research may be better suited to your needs, and if a hybrid methodology would be best, and then of course we can conduct the research needed.
Study preview (from the introduction).
BACKGROUND OF URBAN HEAT ISLAND PHENOMENON
In the second half of XXth century urbanization reached significant level and because of this half of world population is under negative influence of urban environment, such as: pollution, noise, stress as a consequence of life style, modified parameters of urban climate, etc. (Unger et al, 2011a). As urban areas develop, artificial objects replace open land and vegetation. Among the parameters of the urban atmosphere the near-surface (1.5-2 metres above ground level or screen-height) air temperature shows the most obvious modification compared to the rural area (Oke, 1987). This urban warming is commonly referred to as the urban heat island1(UHI) and its magnitude is the UHI intensity (#Tu-r). This is a phenomenon where urban regions experience warmer temperatures than their rural surroundings. They are called urban heat islands because the warmer air in the city is surrounded with colder air (similar to island surrounded with water). The annual mean air temperature of a city with one million or more people can be 1 to 3°C warmer than its surroundings (Oke, 1997) and on a clear, calm night, this temperature difference can be as much as 12°C (Oke, 1987).
For the full report we have the original hi-res version (warning 143 MB)