Our resident expert Dr. Anna Frank PhD provides expert consulting in the fields of Environmental engineering, risk assessment, water resource management and protection, and all issues related to hydrology and climatology.
She has had almost a decade of research and teaching experience at Faculty of Technical Sciences in the University of Novi Sad, Serbia and has contributed to many papers and conference presentations, most recently two papers presented in Sept 2016 in Calgary at the UnderWesternSkies Conference , “Large Scale Rainwater and Flood Water Harvesting” and “Defining Drought—A Case Study”.
Her published output includes such diverse and interdisciplinary topics as :
Geo-Information Technology for Disaster risk Assessment
Modern environmental science- projects as way of communication between scientists and society
Biohazard waste management model
Transport velocity of persistent organic pollutants through atmosphere
The impact of titanium dioxide industrial on the environment
Greenhouse effect and climate change
In addition to her academic work she has managed several multi-countries projects funded by the European Union. Her work as an environmental consultant for Dufferin Research complements and expands upon her continued academic research and project management. She is also an amazing R programmer.
Dufferin Research now offers Qualitative Research with our strategic partner Batool Batalvi.
Batool is both an experienced qualitative researcher, and a registered pyschotherapist. She uses a psychodynamic framework that integrates psychotherapeutic approaches, to contextualize human experience with the objective being to help conceptualize & appreciate the multi-dimensionality of consumer schema which can be distilled into a rich, strategic template.
In using a psychodynamic approach the guiding principle is that there is a ‘dynamic’ relationship between the conscious and unconscious motivations that underlie human behavior, cognition, personality and emotions.
Philosophy -the unconscious is linguistically structured. ‘Language’ is our tool for thinking, experiencing & communicating.
Belief -there are many possible truths. We continually strive for meaning, and tell ourselves stories in a virtually uninterrupted monologue, to re-construct our ‘self’.
Approach-empathic conversations. We scaffold conversations for dominant & subordinate storylines that create movement in the landscape of ‘identity’ & ‘action’ for collaborative knowing.
Method – pivotal moments of transformation. Learning occurs via ‘dialogic mutuality’ by externalizing conversations, separating from the ‘known & familiar’ moving towards the ‘possible to know’.
Technique-the absent but implicit. We unpack problems & develop ‘thicker’ storylines, that render alternate solutions to a person’s values, hopes & life’s commitments.
Self-agency -re-authoring stories. When people engage in a different ‘telling’ & ‘listening’ …new meanings, ideas and possibilities present themselves, along with a willingness to change.
She applies a 5KEYS™ Diagnostic Tool to unlock the five key dimensions to hidden consumer truths:
1. Cognition -automatic thoughts, mentalization, cognitive distortions, trade offs, key influencers… impacting thought processes
2. Affect -underlying feelings, moods, motivations and intuitive gut-feel
3. Behavior -actions & reactions, in-home & in-store behavior, precipitating factors, tipping points… purchase decision
4. Physiological Response – Sensory reactions, sensates, body language, facial expressions… (real or imagined)
5. Personality -predominant personality & cultural traits, both overt and covert tapped into by the category / brand including cultural archetypes
Please contact Rick Frank for quotations either as part of a Qual/Quant mixed project or qualitative-only.