Environmental Research

This is a demonstration of a MaxDiff approach to obtaining preference/importance scores for 21 items on Environmental issues.


Fellow researchers can write down their responses in the first set, so you can follow the logic to the end. 

The first set is totally random and unique for each respondent. 

Then you rate your most important responses against each other, then the middle group (neither best nor worst) against the same group, and finally the ones rated least important are seen together. 

You end up with a finely tuned evaluation without any predetermined sets to embed an unconscious distribution bias. 

This design allows segmentation at the individual level unlike most MaxDiff designs that only work at the aggregate level. 

On the last page you will be presented with your ranking of these statements based on a dynamic computation using the simplest method of analysis done at the individual level. 

If you give honest answers rather than random input, it should accurately reflect your values. 

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