Topics & Tracking
Our approach is simple – we have a core tracking section and another section with exploratory questions.
In the core section, we track which sites online Canadians are members of, thinking about joining, and a gauge of overall site awareness. We also measure “site stickiness” – how long members are spending on various sites – and the important aspects of these sites to users. These are profiled by key demographics, region, media consumption for news and information and political affiliation. We also track membership of Facebook city network membership.
The exploratory section delves into topics such as attitudes toward social networking sites, group affiliation and engagement (including raising public awareness and medical support networks), connection with media and popular culture, and interest in and means of connecting with corporations. We will also delve into ideas of online identity, personal relationships and dating, as well as ethnicity and the immigrant experience.
Methodology
The Bridge is a nationally syndicated study conducted by Dufferin Research and its partner ZINC Research via our monthly Voyageur Omnibus. This ongoing study tracks online Canadians interest, activity and membership to social networking sites. This survey is conducted via and online poll of 1,200 Canadians (adults, 18 years+). The sample is census representative by region, gender and age. As social networking sites is an exclusively Internet phenomena, this methodology is considered representative of the Canadian population.
Your Subscription
For more details on subscription study, pricing and how we can help you enter the world of social networking surveys, please contact us.
Rick Frank
(613) 204-1070
The Bridge is a nationally syndicated study conducted by Dufferin Research and its partner ZINC Research via our monthly Voyageur Omnibus. This ongoing study tracks online Canadians interest, activity and membership to social networking sites. This survey is conducted via and online poll of 1,200 Canadians (adults, 18 years+). The sample is census representative by region, gender and age. As social networking sites is an exclusively Internet phenomena, this methodology is considered representative of the Canadian population.
