Dufferin Research had been specializing in online survey programming and the hosting of both stand alone custom research projects and continuous tracking studies for more than a decade. The firm was established in 2000 to provide these specialized services to smaller Market Research firms and consultants. Dufferin Research now deals with a wide range of clientele from international research organizations, to direct research buyers and users from global, national and local businesses and organizations (including NFP), in addition to our original target market. 

 When Dufferin Research started online research the industry was in its infancy. If you were online, dial-up access was the norm and rich media referred to the television networks. Fast forward a decade and internet based research is now the dominant data collection methodology globally. Today, broadband access and the use of rich media (in the form of video, audio and high resolution graphics) are the norm. The new frontiers are in mobile computing and semantic technologies. 

 The data collection services at Dufferin Research follow industry best practice principles. The data is collected and stored within Canada. We can certify where the data is physically stored, where the backup copies are, who has had access. Moreover we can destroy any and all copies of the data upon request. Data stored in a cloud computing environment with head offices in foreign countries can offer no such guarantees.

Web 2.0 has been here for some time. Are you?

Social networking is no longer a new phenomena as it was when we started the Bridge a decade ago in 2007, it is however still growing at a substantial rate annually and has become an important business consideration. Having a social media policy is no longer an option in 2017. While social is still primarily an expression of self in the digital age, it also a means of communal interaction and is at the core of the web’s evolution. 

 Web 2.0 is presenting new opportunities for corporate marketers and communication departments. There is a fundamental shift of how the public and corporations’ constituencies are interacting. And those who grasp this evolution, understand this medium and develop a strategy will strengthen their relationship with their core audiences. 

Are your ready to cross this divide? To help you get there, there is The Bridge.

The Bridge is a syndicated study of Canadians usage and relationships with social networking sites, with a focus on Canada’s dominant site – Facebook.


Since 2007 Dufferin Research and ZINC Research have been tracking the Canadians usage of, relationship with, activities undertaken and attitudes towards social networking websites. This has made The Bridge the longest running and most comprehensive study on Canadians and this Web 2.0 phenomena. Not only do we track all of the core social networking activities, but we adapt quickly (as is this medium) to ensure we have baseline measures on its evolution.

From building networks to group engagement, and from social usage to commercial opportunities, if it is happening within the social networking world it is and will be measured and captured in the The Bridge Syndicated Study.


In late 2009 Dufferin Research launched the HR Rabbit - A Human Resources Employee Satisfaction Survey Designer. We sucessfully introduced the product to HR practictioners at the Eastern Ontario Human Resources tradeshow that year. It has become more fully automated in 2017. Check it out in our HR Rabbit Demo link.

Let me give you some background to the product & why we decided the develop it.

For the past decade Dufferin Research has been building interactive dynamic web based surveys. We specialize in custom surveys and developed a lot of unique & innovative procedures as solutions to particular problems.

We solve problems. We are very good at this.

In time we built a library of cool things, but which had limited application to one time projects. Essentially we wrote custom software that was used once & then discarded.

Independent of this we noted the proliferation in the past decade of” free” do-it-yourself surveys. This presented a separate business issue. How do you compete with free? We don't.

HR Rabbit was the first of our "assisted" service products. This is the vast area living between the do-it-yourself world and full service consulting.

Over the past year we have taken the best of ten years development and packaged this into what I truly believe is a completely new product designed to assist both corporate HR professional as well as consulants specializing in Human Resources projects.

It is partially done in a do-it-yourself fashion, but is a very easy, user friendly and efficient manner. Moreover, unlike the ‘free’ DIY software, we supply the bulk of the content. We have received professional input from HR practitioners on content and grouped these thematically. The user merely picks & chooses which particular group of questions to ask. If you have truly unique questions, not a problem. There is space to customize as needed in every section.

You design, we receive, and we can execute the study after one business day if needed.

At the end of collection, you receive Excel friendly tabulations and complete charting for all survey content that is easily copied & pasted into any report.

Finally, all studies are categorized by industry type, size and region and with this information will build the filters for a norms database based on all studies over time. 

Should you require a full consultation we would be happy to assist you, or we can work with your preferred supplier on this. In our experience most experienced HR practitioners will be capable of doing such a project without extensive consultation.

This is a high end reporting tool that gives actionable results enabling an experienced HR practitioner to present the findings to senior management professionally.