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After analyzing all the surveys, Cornell discovered that perceived addiction, impression management, mood, and the use of other social media sites were all common factors with people who couldn't stay logged off.

Here's a detailed list of each reason you can't quit Facebook:

You think it's addictive.

Researchers said that perceived addiction is one of the biggest reasons why people can't quit. Most users log into Facebook as habit and believe it's a thing they must do every so often. One surveyed individual said, "Every time I open my Internet browser, my finger goes to the 'F' key and I start typing Facebook without even thinking."

Changing your how often you check your News Feed or deleting the app from your smartphone can help you distance yourself more from the platform.

You care about impressions.

Another reason why people can't quit is because they care about what others think, or they simply like to influence others' thoughts with their photos and status.

Eric Baumer, research associate at Cornell, said in the study that those with impression management will definitely find it hard to stay logged off.

"What we're thinking is happening there is people who are more concerned with impression management are more likely to go back to Facebook," Baumer said. "Because if you're not on Facebook, you can't do a really good job of managing what other people are thinking of you."

Your feeling blue.

Those who are feeling sad are prone to get sucked into the social media platform, according to Baume. The research also notes that those who are happy will not log into Facebook as much.

It's your one and only stop.

The last reason why users can't leave Facebook is because it's their one and only stop to consume news, catch up with friends, and share personal information. If users had other social media sites to visit it'd be easier to abandon Mark Zuckerberg's creation. However, replacing one social media site for another seems counterproductive.

 


Social media has the ability to make your life feel inadequate, with friends and family cherry picking the best parts of their lives and sharing them with the world, making your rainy Monday morning appear particularly dire.

 

So what effect is this having on our mental wellbeing? Is it actually making us feel increasingly depressed? Researchers at the Happiness Research Institute in Copenhagen decided to find out.

The results were incredibly revealing - after just 7 days 88% of the group that left Facebook said they felt "happy" as opposed to 81% in the group still using the site. They also felt less angry, less lonely, less depressed, more decisive, more enthusiastic, and enjoyed their lives more. Ditching Facebook also appeared to reduce stress levels by as much as 55%. They're some pretty strong results…




Source:www.nydailynews.com; www.dailymail.co.uk; http://www.voiceofgreaterassam.com/;

www.huhmagazine.co.uk;www.sciencealert.com
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